(1/2) 12 LastLast
Results 1 to 10 of 20

Thread: News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

  1. #1
    Join Date
    Feb 2007
    Posts
    4,982

    Default News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

    Naiinis ba kayo sa sobrang dami ng commercials sa TV? Huwag kayong mag-alala, kasi mismong yung mga advertisers ay nagwo-worry din

    Given a choice between two evils, mas gugustuhin ko pang maging Kapamilya kesa sa maging Kapuso. Ever since mabata-bata pa ako, nasasayang lang oras ko sa GMA7 sa sobrang dami ng commercials nila.
    Advertisers losing audience in RP due to too many commercials
    From ABS-CBN News website (excerpts only)

    The Philippines has too many advertisements on television, and consumers have adapted to it by changing channels and returning to programs they like just at the right time with their remote controls, a leading advertising executive said.

    In an open forum at the 2008 World Marketing Conference at the SMX Convention Center, Emily Abrera, regional chair of the McCann Worldgroup Asia, said the Philippines has the highest commercial load per hour in Asia.

    “We have the highest commercial load in the world. Certainly, it’s the highest in Asia, and I think it’s probably one of the highest in the world,” she said.

    ...

    When we overload with commercials, we are actually teaching people how to avoid them. We’re giving them the greatest reason how to avoid watching our work. And that is what worries me the most, that we’re losing our audience for our commercials,” she said.

    ...

    Abrera said there is a need for more regulation of these commercials in the Philippines. The regulation is supposed to be done by the advertising board in the Philippines and the broadcasters’ association, Kapisanan ng mga Brodkaster ng Pilipinas (KBP).

    “I still think we need to be regulated,” Abrera said. But she lamented that GMA-7 is no longer a member of KBP, “so we can’t hold them to the following guidelines.”

    According to a content analysis-study done by De La Salle University students discussed during the open forum, GMA-7 has a commercial load of 30 minutes per hour while ABS-CBN has a commercial load of “15 to 20 minutes per hour.
    Too many commercials == less people watching commercial == more people leaving a channel == somewhat lower ratings for the channel.

    Ayun, nahuli ko rin. Kaya pala malakas ang loob ng GMA7 na tadtarin ng commercials ang mga palabas nila, kasi ayaw nila magpa-regulate sa KBP (or is it the other way around?). (So...ibig sabihin din, inflated pala ang ratings ng GMA7?) I'll never be a Kapuso kung lagi silang ganyan, sayang lang oras ko sa mga wala namang kwenta nilang palabas (but that doesn't necessarily mean Kapamilya na ako...I prefer cable TV )
    We have little to no culture of healthy polemics in the country, as any attempt to consider fault is taken as a personal attack. Rare are those that are able to deal with it properly. --- Alex Tioseco (1981-2009), critic

    DISSENT IS LIBERATION; NO DEMOCRACY WITHOUT DISSENT
    CRITICISM IS DISCOURSE, DIALECTIC AND EDUCATION

  2. #2

    Default Re: News report: advertisers losing TV audiences because of too many commercials

    Haha! Lagi namin napapansin yun kasi minsan nagkakatapat ng timeslot yung mga pinapanood namin na palabas. Hindi rin ako pumapanig sa mga Kapamilya-Kapuso na labanan. Di ko gets yung mga tao na sineseryoso masyado ang ganun. Eto ang assessment ko sa 2 channels:

    ABS

    + maganda yung color palette
    + maganda ang mga regular shows (soap, game shows)
    + mas kilala overall ang mga artists
    + less commericals = more programs
    - mukhang pinapabayaan ang mga talent na nalalaos, madali magdispatsa ng talent pero mabilis din umako pag sumikat na kahit hindi na nila hawak, may favoritism kung minsan
    - medyo mukhang pera magcharge (sky cable silver card, no free online streaming)
    - may pagkabiased dati ang ibang news anchors
    - mahilig magsimula ng away ata
    - hate ko talaga PBB (di naman counted pero gusto ko lang ilagay haha)

    GMA

    + maganda ang mga news and documentaries
    + may free online streaming para sa news
    + maalaga sa mga talent kahit di sikat
    + kid-friendly overall
    - masakit sa mata yung color palette
    - masyadong maraming commercial
    - minsan cheap/old-fashioned looking ang mga sets and/or productions
    - malakas parin loob magannounce na #1 sila kahit may ratings scandal, tapos nung ABS nagrerelease ng scandal coverage, sasabihin ng GMA wag daw kasi nakakasira sa image nila, WHAT THE

    Yan lang ang opinion ko. I repeat, yan lang ang mga opinion ko. Baka may mga Kapamilya loyalists o Kapuso die-hards diyan na mang-flame (di ko talaga kayo magets). Wala akong kinakampihan, pinapanood ko lang yung gusto ko galing sa 2 estasyon, pati na rin sa cable. Moral Lesson: Nood nalang ng Channel 4 NBN para walang away haha joke lang.

  3. #3
    Join Date
    Feb 2004
    Location
    Sta.Maria, Bulacan
    Posts
    3,133

    Default Re: News report: advertisers losing TV audiences because of too many commercials

    napansin ko din yan, siguro kailangan ng mga networks na ito na kumita ng malaki kaya puro commercial sila kaya karamihan ng palabas nila delay na sa original time slot nila, I agree with titopao mas gusto ko manood sa cable kase mag may sense yung mga palabas nila at very informative d tulad sa atin na kadalasan violence ang theme ng mga palabas.

  4. #4
    Join Date
    Jun 2007
    Location
    Tagbilaran City, Bohol
    Posts
    779

    Default Re: News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

    Oo nga. Its good that advertisers have seen that. Malaki ang kanilang ginagastos tapos walang manonood...
    "He prays twice, he who sings to the Lord in the best way he can."
    -St. Augustine

  5. #5
    Join Date
    Nov 2002
    Location
    Land Downunder
    Posts
    11,595

    Default Re: News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

    If we can avoid this thread ending into NETWORK wars.... much better...
    I am not who you think I am because I do not pretend to be somebody.
    Do not assume that I know everything because I am a nobody - Alexander


  6. #6
    Join Date
    Feb 2007
    Posts
    4,982

    Default Re: News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

    Quote Originally Posted by Alexander View Post
    If we can avoid this thread ending into NETWORK wars.... much better...
    Don't worry, am not planning to engage in one. In fact, I consider the said article as a condemnation of the practices of these two networks...honestly, agree ako dun sa resource person na na-quote ko, there are too many commercials na on TV. Sa Pinas tuloy, a one-hour show is really 30 minutes long
    We have little to no culture of healthy polemics in the country, as any attempt to consider fault is taken as a personal attack. Rare are those that are able to deal with it properly. --- Alex Tioseco (1981-2009), critic

    DISSENT IS LIBERATION; NO DEMOCRACY WITHOUT DISSENT
    CRITICISM IS DISCOURSE, DIALECTIC AND EDUCATION

  7. #7
    Join Date
    Dec 2006
    Location
    Mainit, Surigao del Norte
    Posts
    512

    Default Re: News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

    Oo nga...nauubos ang oras mo sa kapapanood ng mga commercials...

    Im neither a Kapuso nor a Kapamilya, but I do watch some of their shows. I used to watch animes and Jessica Soho Reports (a very good documentary program) sa GMA. I also love PDA sa ABS...

    Most of the time, National Geographic's and Discovery Channel yung pinapanood ko, less commercials plus more informative pa!
    "Music is truly the universal language, it can dissolve boundaries and principalities like no other force on Earth."

    visit my blog:
    www.sensiblesenseless.blogspot.com

  8. #8
    Join Date
    Jun 2008
    Posts
    208

    Default Re: News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

    minsan nakakatulog na lang ako sa sobrang haba ng commercial break...Hindi ko na namalayan na bumalik na sa main program.. Minsan sa haba ng kahihintay sa sobrang haba ng mga commercials, nag change ako ng ibang channels.

  9. #9
    Join Date
    Feb 2007
    Posts
    4,982

    Default Re: News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

    Quote Originally Posted by Alna_lou View Post
    Oo nga...nauubos ang oras mo sa kapapanood ng mga commercials...
    Hindi lang oras mo. And hindi lang ikaw (the viewer) yung nalugi. Eto kasi yung deal:

    Back when I had this summer job as a graphic artist, one of my superiors was looking at a qutoe of advertising rates for TV commercials---it's from one of the two networks, ayoko lang sabihin kung alin Di ko alam kung may nagbago na dun sa nasilip ko noon, but back then a 30-second spot will cost something like more than P100,000...and, by the way, that was about five to six years ago, when gasoline doesn't cost more than P20 a liter pa yata

    So now let's try doing the math, maski walang figures. DI ko alam kung tama lahat ito, hindi ako Marketing major

    Sa part ng nagpapa-advertise na company, babayaran mo yung airtime ng TV station, plus yung cost of producing that commercial (which is a different item in the marketing budget), plus yung fees ng advertising company (kung pinapa-"outsource" mo sa iba...for example, Jollibee and McDonald's don't make their own TV commercials, they hire well-known ad agencies to make them), plus yung talent fees ng celebrity endorser (if any). Basically, ito lang ang alam ko na pinakabasic na pwedeng pagkagastahan sa paggawa ng TV commercial.

    Kung walang nanonood ng commercials---maski na ten seconds lang nun---walang makakaalam ng ina-advertise mo. Importante yun para ma-build up sa kamalayan mo yung presence ng product (which is why you often see a Jollibee commercial in almost every commercial break---which, consequently, probably helps explain why Jollibee is very popular in the Philippines). And kung walang presence, walang tatangkilik, walang bibili ng product mo...wala kang kita.

    Therefore: less viewers seeing ads == less income for the company. Hindi ko alam kung may correlation nga, I'm using a very naive assumption here. Pero for illustration purposes, ipagpalagay nating totoo nga.

    Sa part ng viewers...let's say na umuwi ka ng maaga para mapanood mo ang paborito mong palabas as TV instead of staying an extra four hours in the office for that overtime pay (ayokong mag-mention ng figures, better compute this using your own salaries...hehehe ). Let's say na within that period ay may isang one-hour show kang papanoorin. Malas mo lang kasi, for example, yung show na yun ay nasa Channel 7 (which, acc. to the news report, has an average of 30 minutes of ads in an hour!). So ang nangyari, sa loob ng isang oras (assuming hindi ka pwedeng magpalit ng channel and hindi ka rin pwedeng umalis sa pwesto mo or gumawa ng ibang bagay, kahit mag-CR break), kalahating oras ka lang nakatunganga sa commercials. Dahil wala kang napala kapapanood ng commercials and wala ka rin namang choice kundi sabunutan ang sarili mo sa sobrang dami ng commercials, you were not productive kasi nga...umuwi ka lang just for the one-hour show, pero yung kalahati ng oras mo wala ka namang napala. Kung in-overtime mo na lang yung 1 hour na yun, you could have received one half of a one-hour overtime pay...pambili na rin ng call card yun, mind you

    Or wag na lang over time pay (for you students out there). Suppose that show was an educational show or a news documentary that you were required to see. Given the same assumption I gave above (i.e. bawal umalis sa pwesto, bawal maglipat ng channel, bawal ding gumawa ng kahit na ano maski magbasa ng notes), you also wasted a half hour of your time---which could have been better spent doing assignments, reading textbooks, etc. Result: lost time, which you couldn't, can't, and will never ever be able to recover. (What if that educational show was scheduled on a night other than Friday and Saturday night, and after the evening news...which usually begins close to midnight? E di na-late ka pa kinabukasan.)

    Which is why, dun sa news item na ni-quote ko, worried yung org. ng ad companies na the viewers aren't seeing the commercials...kasi nga, it's very expensive to make TV commercials, pero hindi naman napapansin (and that translates to lower sales for their clients, who might later not afford to pay for more commercials). Sobrang ironic talaga kung tutuusin kasi, they can't even raise the rhetorical question "why make commercials" because it's one of their sources of income. In the end, hindi lang yung viewers ang lugi kundi pati na rin yung ad companies and yung advertisers (obviously, kasi ginastahan nila, pero hindi naman pinapansin)...it's the TV networks (and celebrity endorsers) who end up laughing all the way to the bank after having stolen your money and your time.

    * * * * *

    Now here's the bigger deal...laban ni Manny Pacquiao sa Linggo, right?

    Remember nung nasa ABS pa ang mga palabas ni Manny Pacquiao? Lahat halos ng commercials sa araw ng laban nya ay puro si Manny Pacquiao ang endorser. And yung match na around one hour lang, minsan inaabot ng mga 2-3 hours. Todo promote ang ABS to the point na, minsan, gusto mo nang iuntog ang ulo mo sa pader sa mga irrelevant questions ni Diane Castillejo kay Manny after ng bawat laban.

    Tapos lumipat sa GMA ang mga fights ni Manny Pacquiao.

    Ang siste: hindi raw nagkasundo ang ABS-CBN at ang Solar Entertainment (ang authorized na provider ng live feeds ng mga laban ni Manny) regarding sa hatian ng airtime rights and---you got it, advertising.

    So umatras ang Solar...at nag-ober da bakod sa Kapuso Network. What the Kapamilya Network did in turn was pull out all the Solar cable channels on Sky (a Lopez-owned company).

    Ngayon, eto ang tanong ko sa inyo: given yung lahat ng sinabi ko kanina, sa palagay ba ninyo, malulungkot si Manny Pacquiao at ang GMA 7 kung matalo man sya sa darating na Sunday? Malulungkot ang karamihan ng mga Pinoy, I'm sure of that...but do you think Manny will consider it as a loss?

    I bet that even if the fight would be over in just 40 minutes or a little more...but, in GMA7's hands, will begin at 12:00p.m. and end at 3 or even 4:00p.m. Wag na kayong magtaka kung bakit
    We have little to no culture of healthy polemics in the country, as any attempt to consider fault is taken as a personal attack. Rare are those that are able to deal with it properly. --- Alex Tioseco (1981-2009), critic

    DISSENT IS LIBERATION; NO DEMOCRACY WITHOUT DISSENT
    CRITICISM IS DISCOURSE, DIALECTIC AND EDUCATION

  10. #10
    Join Date
    Nov 2002
    Location
    Land Downunder
    Posts
    11,595

    Default Re: News Report: Advertisers Losing TV Audiences Because Of Too Many Commercials

    Wag na lang kayo manood sa Kapuso at Kapamilya...
    Baka mauna pa nga matapos sa Youtube ang laban ni Paquiao
    I am not who you think I am because I do not pretend to be somebody.
    Do not assume that I know everything because I am a nobody - Alexander


Similar Threads

  1. Funny Commercials
    By ryanestandarte in forum General Discussions
    Replies: 68
    Last Post: 09.10.12, 09:44 PM
  2. Alam nyo na ba ang news? (SMMC disbanded)
    By jeffoy in forum General Discussions
    Replies: 23
    Last Post: 08.11.17, 02:12 PM
  3. UST Singers wow audiences in Spain
    By chopinsky in forum General Musical Discussions
    Replies: 0
    Last Post: 08.09.03, 09:44 PM
  4. News/What's New revisions
    By nargalzius in forum ANNOUNCEMENTS
    Replies: 0
    Last Post: 06.02.09, 12:56 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •