Originally Posted by Alna_lou
Oo nga...nauubos ang oras mo sa kapapanood ng mga commercials...
Hindi lang oras mo. And hindi lang ikaw (the viewer) yung nalugi. Eto kasi yung deal:
Back when I had this summer job as a graphic artist, one of my superiors was looking at a qutoe of advertising rates for TV commercials---it's from one of the two networks, ayoko lang sabihin kung alin
Di ko alam kung may nagbago na dun sa nasilip ko noon, but back then a 30-second spot will cost something like more than P100,000...and, by the way, that was about five to six years ago, when gasoline doesn't cost more than P20 a liter pa yata
So now let's try doing the math, maski walang figures. DI ko alam kung tama lahat ito, hindi ako Marketing major
Sa part ng nagpapa-advertise na company, babayaran mo yung airtime ng TV station, plus
yung cost of producing that commercial (which is a different item in the marketing budget), plus
yung fees ng advertising company (kung pinapa-"outsource" mo sa iba...for example, Jollibee and McDonald's don't make their own TV commercials, they hire well-known ad agencies to make them), plus
yung talent fees ng celebrity endorser (if any). Basically, ito lang ang alam ko na pinakabasic na pwedeng pagkagastahan sa paggawa ng TV commercial.
Kung walang nanonood ng commercials---maski na ten seconds lang nun---walang makakaalam ng ina-advertise mo. Importante yun para ma-build up sa kamalayan mo yung presence ng product (which is why you often see a Jollibee commercial in almost every commercial break---which, consequently, probably helps explain why Jollibee is very popular in the Philippines). And kung walang presence, walang tatangkilik, walang bibili ng product mo...wala kang kita.
Therefore: less viewers seeing ads == less income for the company. Hindi ko alam kung may correlation nga, I'm using a very naive assumption here. Pero for illustration purposes, ipagpalagay nating totoo nga.
Sa part ng viewers...let's say na umuwi ka ng maaga para mapanood mo ang paborito mong palabas as TV instead of staying an extra four hours in the office for that overtime pay (ayokong mag-mention ng figures, better compute this using your own salaries...hehehe
). Let's say na within that period ay may isang one-hour show kang papanoorin. Malas mo lang kasi, for example, yung show na yun ay nasa Channel 7 (which, acc. to the news report, has an average of 30 minutes of ads in an hour!). So ang nangyari, sa loob ng isang oras (assuming hindi ka pwedeng magpalit ng channel and hindi ka rin pwedeng umalis sa pwesto mo or gumawa ng ibang bagay, kahit mag-CR break), kalahating oras ka lang nakatunganga sa commercials. Dahil wala kang napala kapapanood ng commercials and wala ka rin namang choice kundi sabunutan ang sarili mo sa sobrang dami ng commercials, you were not productive kasi nga...umuwi ka lang just for the one-hour show, pero yung kalahati ng oras mo wala ka namang napala. Kung in-overtime mo na lang yung 1 hour na yun, you could have received one half of a one-hour overtime pay...pambili na rin ng call card yun, mind you
Or wag na lang over time pay (for you students out there). Suppose that show was an educational show or a news documentary that you were required to see. Given the same assumption I gave above (i.e. bawal umalis sa pwesto, bawal maglipat ng channel, bawal ding gumawa ng kahit na ano maski magbasa ng notes), you also wasted a half hour of your time---which could have been better spent doing assignments, reading textbooks, etc. Result: lost time, which you couldn't, can't, and will never ever be able to recover. (What if that educational show was scheduled on a night other than Friday and Saturday night, and after the evening news...which usually begins close to midnight? E di na-late ka pa kinabukasan.)
Which is why, dun sa news item na ni-quote ko, worried yung org. ng ad companies na the viewers aren't seeing the commercials...kasi nga, it's very
expensive to make TV commercials, pero hindi naman napapansin (and that translates to lower sales for their clients, who might later not afford to pay for more commercials). Sobrang ironic talaga kung tutuusin kasi, they can't even raise the rhetorical question "why make commercials" because it's one of their sources of income. In the end, hindi lang yung viewers ang lugi kundi pati na rin yung ad companies and yung advertisers (obviously, kasi ginastahan nila, pero hindi naman pinapansin)...it's the TV networks (and celebrity endorsers) who end up laughing all the way to the bank after having stolen your money and
* * * * *
Now here's the bigger deal...laban ni Manny Pacquiao sa Linggo, right?
Remember nung nasa ABS pa ang mga palabas ni Manny Pacquiao? Lahat halos ng commercials sa araw ng laban nya ay puro si Manny Pacquiao ang endorser. And yung match na around one hour lang, minsan inaabot ng mga 2-3 hours. Todo promote ang ABS to the point na, minsan, gusto mo nang iuntog ang ulo mo sa pader sa mga irrelevant questions ni Diane Castillejo kay Manny after ng bawat laban.
Tapos lumipat sa GMA ang mga fights ni Manny Pacquiao.
Ang siste: hindi raw nagkasundo ang ABS-CBN at ang Solar Entertainment (ang authorized na provider ng live feeds ng mga laban ni Manny) regarding sa hatian ng airtime rights and---you got it, advertising.
So umatras ang Solar...at nag-ober da bakod sa Kapuso Network. What the Kapamilya Network did in turn was pull out all the Solar cable channels on Sky (a Lopez-owned company).
Ngayon, eto ang tanong ko sa inyo: given yung lahat ng sinabi ko kanina, sa palagay ba ninyo, malulungkot si Manny Pacquiao at ang GMA 7 kung matalo man sya sa darating na Sunday? Malulungkot ang karamihan ng mga Pinoy, I'm sure of that...but do you think Manny will consider it as a loss?
I bet that even if the fight would be over in just 40 minutes or a little more...but, in GMA7's hands, will begin at 12:00p.m. and end at 3 or even 4:00p.m. Wag na kayong magtaka kung bakit